In this project, we supported KBK. — a fast-growing DTC brand making home fermentation accessible — with a custom Shopify development tailored to product clarity and conversion.

The goal was to simplify the buying process for kombucha starter kits while maintaining a visually clean and friendly experience that appeals to first-time brewers and returning customers alike.

Our approach included restructuring the store’s UX, optimizing mobile performance, and integrating educational touchpoints throughout the funnel. The result is a frictionless, conversion-ready shop that makes brewing at home both inspiring and intuitive.